Demand for beef falls 7 percent over one year -- equivalent of metropolitan Atlanta becoming vegetarian. Farmers plan to cut production of beef, pork, poultry, and milk, along with corn, wheat, rice, and peanuts. Meat lobby mounts ad campaign; Cargill renames budget cuts of beef. Publishes see opportunity to sell vegetarian-leaning cookbooks. And: Eating two ounces of beef and calling it dinner (click 'See also').