Recession cuts demand for beef; ad campaign follows
06-15-2009
Demand for beef falls 7 percent over one year -- equivalent of metropolitan Atlanta becoming vegetarian. Farmers plan to cut production of beef, pork, poultry, and milk, along with corn, wheat, rice, and peanuts. Meat lobby mounts ad campaign; Cargill renames budget cuts of beef. Publishes see opportunity to sell vegetarian-leaning cookbooks. And: Eating two ounces of beef and calling it dinner (click 'See also').
Read the story at Gourmet/Politics of the Plate
Tags: Almost Meatless, American Meat Institute, Andrew Gottschalk, ball tip, cabrosa steak, Cargill, Cordelico Sirloin, flap meat, flexitarians, HedgersEdge.com, Joy Manning, Lisa Regul, meat, meatless Mondays, Moosewood Cookbook, recession, Tara Mataraza Desmond, Ten Speed Press, The Flexitarian Diet, vegetarian
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