Flavor, seasonality, locality trump organic. Between pure organics and reckless use of chemicals is huge gray area where most farming is done. Ignore this and you ignore mission of supporting small farmers who grow wonderful food. In California, roughly 85 percent of farms are owned by individuals or families, 75 percent are smaller than 100 acres. Earthbound Farm, which grows organics, now cultivates more than 40,000 acres. And: Purity of USDA 'organic' label questioned (click 'See also').