Change in behavior key to addressing climate change

10-27-2009

We don't understand how to change human behavior in face of climate change. Fear is motivator but only when people feel personally vulnerable - when actors delivered speeches about climate change, 'air pollution,' with connotation of dirtiness, poor health, got strongest response. Human behavior underpins politics, technology, individuals; political parties will not pass legislation unpopular with electorate. And: Integrated problems - climate change, energy, water scarcity, biodiversity loss, poverty reduction, feeding a hungry and growing population- require integrated solution (click 'See also').

See also 

Read the story at The Guardian (UK)


Tags: ACT ON CO2, air pollution, Alexa Spence, American Psychological Association, behavior, biodiversity, British Psychological Society, Cardiff University, climate change, energy, global warming, hunger, Nick Pidgeon, poverty, Thomas L. Friedman, water scarcity




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